Give the I Am A Star campaign some wheels.
Use social media, word of mouth, posters, and flyers to organize a Critical Mass bike ride in your city.
Designate a time and place for the beginning of the ride, the route.
Hand out or electronically deliver the blue star cards for riders to pin to their backs. You can download the file below to print out or email.
Invite local news outlets to cover the ride.
Shoot your own video of the ride and post it on YouTube and Facebook.
Blog about the experience from the planning stages, through the ride and beyond.
Download our press kit for help getting the message out.